"In founding Bai Antioxidant Beverages, I launched a “Bevolution” to overturn the conventional wisdom that says “good for you” and “great taste” can’t co-exist. We clashed for years against Big Soda to deliver flavor-packed drinks without mounds of sugar and artificial ingredients.

Now I’m at it again.

With Crook & Marker, we’re going to battle with the traditional shepherds of the alcohol industry to prove that people can feel better about what they drink while still having a good time. Our weapon? The only spiked and sparkling beverages of their kind: Zero sugar. Made with organic alcohol. Overflowing with bold, refreshing flavor.

We’re determined to help people to Be Unbound from the same old choices. And just like the Marker who sees that ominous Crook looming overhead, we refuse to be penned in." -Ben Weiss, Founder